Côteaux Nantais is a biodynamic food company based in Nantes, France.
Our task was to rebrand the company and introduce new aspects to their process to bring more representation to biodynamic food, which has largely fallen under the radar to buzzwords such as “organic”.
Côteaux means “hills” in french, and Nantais refers to the area of Nantes, and Côteaux Nantais’ main export is apples. I wanted to include both of these core aspects into the brands identity.
I also wanted to expand on the role that the seasons play in the production of biodynamic foods. Biodynamic food uses no pesticides, meaning that the taste of produce changes greatly throughout the year. To mark these changes I wanted to identify the brands products throughout the seasons, and use the change of season as an opportunity to celebrate through Côteaux Nantais events, sharing seasonal food with the public.