Flutter Bye

Identity for an inclusive environmental project, bringing wildlife preservation to a larger public audience.

Flutter Bye is an inclusive environmental project that looks to reach those who may feel left out by the structure of traditional wildlife projects,

This is done by re-framing wildlife preservation to account for a variety of different lifestyles.

The project is largely focused around a kit that functions as a window box, allowing the user to grow their own plants. The kit comes with a variety of fun activities and information. Each month, new content and activities will be distributed and set up through Flutter Bye working along side local groups.

The starter kit also allows the user to sign up to a network of local environmental projects, connecting people in similar situations through environmental action.

This includes specialised kits, activities, connecting projects, and structuring Flutter Bye as a gateway to further involvement in external wildlife projects.

The Kit

The Campaign

The Observer's Book

Research

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