Concept for the Google Fonts/ HMCT D&AD brief

Create a typography-first campaign with both physical and digital elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action.

Reactor Records is a record label and environmental organization focused on uniting generations through music, with a common focus on combating climate change.

The aim of Reactor is to help establish a connection between generations through music. Our compilation of songs from the 1960’s to the early 2000’s presents the fights that previous generations have been through, and gives the youth an insight into great writing and performance from a different time.